Daily rhythm
The numbered format made the series easy to follow and gave viewers a reason to come back.
📺 case study31 days in Germany —
My Everyday
in Deutschland.
A 31-day content series turning ordinary German routines into a repeatable short-form format: relatable, saveable, and built for an audience curious about real life in Germany.
31 days, 31 stories
431.8K+
Total views
305.6K+
People reached
6,577
Likes
472
Comments
640
Saves
Metrics are based on Instagram account and post data reviewed in May 2026.
✦ strategic insights
A familiar format
with a clear reason
to return.
Useful intimacy
Everyday details made Germany feel less abstract for people planning, moving, or settling here.
Repeatable engine
Thirty-one consecutive posts created a measurable content loop instead of one isolated viral moment.
🔥 viral content
The posts that carried the series
Top episodes by views, with Day 9 crossing 51K views and becoming the strongest single organic entry.
📊 index
Every single entry,
easy to scan.
14K
Average views per entry
EpisodeViewsReachSavesLink
takeaway slot open!
A format a brand
can live inside.
This format proves that Eri can build a highly engaging, recurring narrative around daily trust, practical details, and cultural context. For brand partners, that means content that feels native to the audience before it ever reads as a campaign.
Best fit for:
Relocation brandsTravel partnersConsumer goodsApps for expatsTourism boards
Plan a series with Eri