eri in germany
I moved to Germany in 2019 from Delhi with one suitcase and landed in Frankfurt. The plan was two years.
I started this blog on Sundays to keep my parents updated — photos of supermarket aisles, attempts at explaining what a Pfand was, jokes only my mum found funny.
About a year in, other Indians arriving in Germany started reading. Six years later I'm still writing, the audience is 194,000 across IG / YouTube / TikTok, and I get to partner with brands whose products actually live in my apartment.
Whether you're a student planning your study abroad adventure, a professional looking for work opportunities, or just curious about what daily life looks like in this vibrant country — you've landed in the right place. My goal is to make the transition a little less scary.
I'm unfashionably honest about what's hard — bureaucracy, February-loneliness, learning German at 30 — and unironically grateful for the good. Mostly: I balance my day job as a data analyst with making stuff, and that still feels like a small miracle.
Frankfurt, from Delhi, one suitcase.
Blog started growing. People were reading.
A skincare brand sent product. I said yes.
Balanced my analyst job with 40 brand collaborations.
Keeping the analyst day job, capping collabs to 4/month.
I've done 50+ collabs over six years. These rules are what's left after the bad ones.
If I wouldn't recommend it to a friend, it doesn't ship. Non-negotiable.
I write the caption. I script the reel. Guidelines are inputs, not outputs.
No "5 reasons to love…" listicles. Every collab gets a real story or it doesn't ship.
Four paid collabs a month, max. More than that and the work starts looking the same.
I write for people who live between two cultures and shop in both currencies.
Anzeige, paid partnership, gifted — labelled clearly. Trust > spike.
Honestly? No. I get by at A2 level. Frankfurt is generous with English speakers and that has been the gift and the limit of my last six years.
I don't know yet. The longer I stay the harder that answer gets. I visit Delhi twice a year and that's where my parents and most of my food cravings still live.
Sony a7C and DJI Osmo Pocket 3 for main visual work, and my iPhone for everything fast. I edit in Premiere Pro or CapCut depending on the day.
I prefer direct briefs from brand teams — fewer middle layers, better work. But I'll talk to anyone with a good brief.
Don't stop here! Explore the interactive tools, step-by-step guides, and curated resources designed to help you settle in.
Find your specific pathway to Germany using our interactive flow.
A chronological checklist to get you from packing to registration.
My handpicked recommendations for banking, insurance, and utilities.
Partner with me for native UGC campaigns, sponsored Reels, or reviews.
